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Hasil Pencarian

 
Ditemukan 1 dokumen yang sesuai dengan query
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Raissa Princessa Varinia, author
Examining the Role of Consumer Impulsiveness in Multiple App Usage Behavior Among Mobile Shoppers : Stimulus by Lazada = Meneliti Peran Impulsif Konsumen dalam Perilaku Penggunaan Berbagai Aplikasi di Kalangan Pembeli Seluler : Stimulus dari Lazada
In the post-2020 digital era, technology advancements and widespread smartphone adoption have transformed consumer interactions with retail, particularly through mobile shopping apps. Indonesia's e-commerce market is poised to reach a GMV of $160 billion by 2030, driven by an expanding user base projected to reach 131 million by 2028 (Statista,...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
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UI - Skripsi Membership  Universitas Indonesia Library