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Hasil Pencarian

 
Ditemukan 2 dokumen yang sesuai dengan query
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Ni Made Dhiar Wulan Vitaloka, author
Pengaruh social gratification terhadap purchase intention dengan faktor Ewom credibility dan source of trustworthiness sebagai variabel mediasi. Studi kasus: produk personal care di website Femaledaily.com = The impact of social gratification towards purchase intention with Ewom credibility and source of trustworthines as mediation variable. Case study of personal-care at Femaledaily.com
Meningkatnya jumlah middle-class income dan Middle-high income yang mulai mengalokasikan persediaan dana untuk produk personal-care serta penggunaan media social seperti website dan forum telah memberi dampak pada penjualan produk untuk personal-care. Dengan berkembangnya social media, mereka mulai mencari ulasan atau Eletronic Word of Mouth(EWOM) sebelum melakukan keputusan dalam pembelian. Salah...
Depok: Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2019
T53550
UI - Tesis Membership  Universitas Indonesia Library
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Sisodia, Dilip Singh, author
Comparative performance of interestingness measures to identify redundant and non-informative rules from web usage data
Association rules are used to predict frequent web user behaviors from web usage data. These rules are formed using frequent items. The number of association rules increases as the number of frequent items increases and produces several redundant and non-informative rules. In this paper, five interestingness measures, including cosine, lift,...
Depok: Faculty of Engineering, Universitas Indonesia, 2018
UI-IJTECH 9:1 (2018)
Artikel Jurnal  Universitas Indonesia Library