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Weyland, Paul, author
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in "Successful Local Broadcast Sales" he shares his hard-won wisdom, showing television,...
New York: American Management Association, 2008
e20441536
eBooks Universitas Indonesia Library