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Hasil Pencarian

 
Ditemukan 2 dokumen yang sesuai dengan query
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Firmansyah, author
Task repartition between headquarter and subsidiary during new product launching (NPL) derisions: subsidiary consumer goods context
Subsidiaries' new product launching (NPL) in a local market is believed as a source of competitive advantage in MNC operation. However, we still lack many researches to understand how the mechanism of NPL Is happened within subsidiaries' operation. Considering that NPL consist of strategic and tactical decisions, thus it become...
2006
MUIN-XXXV-1-Jan2006-19
Artikel Jurnal  Universitas Indonesia Library
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Firmanzah, author
Subsidiary perspective of coordination mechanisms on localization decisions, working environment, marketing engagement and new product performance
New product launching (NPL) to the local market by subsidiary managers is a strategic activity, which requires organizational supports from MNC global network. The NPL activity is marked by high level of uncertainty, risk, and market failure. Thus, a headquarter needs to integrate the subsidiary NPL into the global strategy....
Depok: University of Indonesia. Faculty of Economics, 2009
J-Pdf
Artikel Jurnal  Universitas Indonesia Library