Ditemukan 1 dokumen yang sesuai dengan query
Faris Yakob, author
"Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for...
London : Kogan Page, 2015
659.1 YAK p
Buku Teks Universitas Indonesia Library
