Ditemukan 1 dokumen yang sesuai dengan query
Arief Hamdani Gunawan, author
Blue Ocean Strategy is the prominent strategy nowadays in Indonesia, especially when many businesses are facing market as well as resource similarity. These condition is forming to the bloody competition in the red ocean. Blue ocean strategy is very demanding, it has been publicly introduced in several years ago, so...
2006
MUIN-XXXV-8-Agust2006-39
Artikel Jurnal Universitas Indonesia Library
