Ditemukan 1 dokumen yang sesuai dengan query
Firmansyah, author
Subsidiaries' new product launching (NPL) in a local market is believed as a source of competitive advantage in MNC operation. However, we still lack many researches to understand how the mechanism of NPL Is happened within subsidiaries' operation. Considering that NPL consist of strategic and tactical decisions, thus it become...
2006
MUIN-XXXV-1-Jan2006-19
Artikel Jurnal Universitas Indonesia Library
