Ditemukan 1 dokumen yang sesuai dengan query
Mathieson, Rick, author
Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major cutting-edge marketing. McDonalds, Starbucks, Wal-Mart, Prada, and other top marketers are using an array of wireless technologies to transform the way consumers experience the brands...
New York: American Management Association, 2005
e20441766
eBooks Universitas Indonesia Library
