Ditemukan 1 dokumen yang sesuai dengan query
Mansor, Zuraina Dato, author
Alliance is becoming an essential feature in today's intensely competitive market as a means of facilitating market entry, acquiring new technology, leveraging economies of scale, and enhancing new product development capabilities. Recently, alliances have been linked to the organizational learning literature where alliances create environments for learning and knowledge transfer....
Universiti Putra Malaysia, Department of Management and Marketing, Faculty of Economics and Management, 2012
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