Ditemukan 3 dokumen yang sesuai dengan query
Engel, James F., author
Chicago: Chicago Dryden Press, 1990
658.834 2 ENG c
Buku Teks Universitas Indonesia Library
Engel, James F., author
Forth Worth: The Dryden Press , 1995
339.4 ENG c
Buku Teks Universitas Indonesia Library
Summary:
Applies behavioural science concepts to the understanding of the activities of individuals in the marketplace. It contains diverse and balanced coverage of consumer behaviour research in theory and applicatio...
Singapore: Cengage Learning Asia, 2006
658.834 2 CON
Buku Teks Universitas Indonesia Library
