Ditemukan 1 dokumen yang sesuai dengan query
Kotler, Philip, author
ABSTRACT
In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest...
Hoboken, N.J.: Wiley, 2012
658.8 KOT g
Buku Teks Universitas Indonesia Library
