Ditemukan 1 dokumen yang sesuai dengan query
Harden, Leland, author
With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Market ing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful...
New York: [American Management Association;, ], 2011
e20440635
eBooks Universitas Indonesia Library
