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Nosica Rizkalla, author
Retailers produce their own private label brand as a strategy to distinguish their products from competitors’. Based on previous research, store image and service quality can be used to improve private label brand image and purchase intention. A Research is conducted at Lotte Mart, Gandaria City Mall in Jakarta to...
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2012
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Artikel Jurnal Universitas Indonesia Library
