Kotler, Philip, author
Pearson Education, 2014
Buku Teks
Kotler, Philip, author
Pearson, 2010
Buku Teks
Kotler, Philip, author
Prentice-Hall, 1998
Buku Teks
Richman, Larry, author
[American Management Association;, ], 2011
eBooks
Rina Wahyuni, author
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2020
UI - Tesis (Membership)