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Yasuko Shigeno, author

Optimalisasi Saluran Pemasaran Online melalui Media Sosial Instagram dan Pengembangan Signage Toko pada UMKM Larnis = Optimization of Online Marketing Channels Through Instagram and Development of Store Signage at Larnis SMEs

2019

UI - Tesis (Membership)

Antoni Gelorawan, author

Persepsi desain katalog, promosi, kategori produk dan penetapan harga terhadap keinginan konsumen berbelanja. Studi kasus pada konsumen Carrefour Lebak Bulus-Jakarta

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2003

UI - Tesis (Membership)

Muhammad Atras Mafazi, author

Analisis Anggaran Modal dan Kelayakan Investasi Pada Kegiatan Digital Marketing YES Cake & Bakery = Capital Budgeting Analysis and Investment Feasibility in Digital Marketing Activities at YES Cake & Bakery

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis (Membership)

Ardiyasa Narendra, author

Pengaruh faktor kredibilitas celebrity endorsement daya tarik, kepercayaan, dan keahlian terhadap kredibilitas merek dan minta pembelian studi pada merek mitsubishi = The impact of source credibility of celebrity endorsement attractiveness trustworthiness and expertise towards purchase intention and brand credibility as mediator variable case study on mitsubishi

2017

UI - Tesis (Membership)

Adhiwira Indrabrata, author

Effect of perceived personalization and self- expressive brand towards perceived quality and brand loyalty of local footwear brands on instagram = Analisis pengaruh perceived personalization dan self expressive brand terhadap perceived quality dan brand loyalty pada merek sepatu lokal di instagram.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi (Membership)

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