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Johan Wahyudi, author

Analisis Strategi Pemasaran Game DotA 2 Dalam Upaya Membangun Brand Loyalty Melalui Turnamen The International = Analysis of DotA 2's Marketing Strategy As A Vehicle to Build Brand Loyalty Through "The International" Tournament

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Helmi Godrat Ichtiat, author

Analisis gaya hidup dan posisi brand di benak konsumen dengan menggunakan cluster analysis dan multidimensional scaling: Studi survey pada konsumen SIMPATI Telkomsel di kalangan remaja SMA di Jakarta

Universitas Indonesia, 2005

UI - Tesis (Membership)

Rizal, author

Dampak hubungan kepercayaan merek dan afeksi merek terhadap kinerja merek : suatu analisis dari perspektif kesetiaan merek

Universitas Indonesia, 2002

UI - Tesis (Membership)

Mita Karima, author

Pengaruh brand satisfaction dan brand commitment terhadap brand loyalty dan brand repurchase intention : studi kasus konsumen Toyota di Jabodetabek = Effect of brand satisfaction and brand commitment and its impact on the automotive brand loyalty and brand repurchase intention : case study Toyota users of Jabodetabek region

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi (Membership)

Fathia Humayro Hamidah, author

Analisis Pengaruh Psychological Empowerment Pada Brand Community Commitmnet Dalam Membangun Loyalitas Konsumen Terhadap Merek: Studi Kasus Pada Social Media Brand Community Instagram Buttonscarves (BSLADY) = Analysis of the Effect of Psychological Empowerment on Brand Community Commitment in Building Consumer Loyalty to Brands: A Case Study on Social Media Brand Community Instagram Buttonscarves (BSLady)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Skripsi Membership

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