Achmad Al Muhajjir, author
Pembentukan brand awareness melalui komunikasi pemasaran terpadu pada perusahaan jasa asuransi (studi kasus penggunaan IMC pada perusahaan jasa asuransi) = Creating brand awareness by using the formulation of integrated marketing communications on insurance industry case ( study the use of integrated marketing communications strategy in insurance companies)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
Brannan, Tom, author
Integrated marketing communications : memadukan upaya public relations, iklan, dan promosi untuk membangun identitas merek = a practical guide to integrated marketing communications
PPM, 2005
 Buku Teks
Elsa Mayasari, author
Integrated marketing communication (IMC) analysis to build brand equity for business to business (B2B) market in Indonesia case study: PT. EMC information systems
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis (Open)
Inanda Karina Astari Fatma, author
Evaluasi Komunikasi Pemasaran Produk Jasa Wisata Baru terhadap Pengambilan Keputusan Kunjungan Wisatawan (Studi Kasus : Visit Musi 2008) = Evaluation of Marketing Communication Tools for New Tourism Services Toward The Decision Making of Tourist's Visit (Case Study: Visit Musi 2008)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Tesis (Open)
Blythe, Jim, author
Marketing communications
Prentice-Hall, 2000
 Buku Teks
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