See Allo

Silverman, George, author

The secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth

American Management Association, 2001

eBooks

Meidila Kania, author

Pengaruh electronic word of mouth terhadap minat beli konsumen : studi pada testimonial di thread (lapak) forum jual beli Kaskus = The influence of electronic word of mouth to purchase intention : study on testimonial in thread forum jual beli Kaskus

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Skripsi (Membership)

Humaira Fathma Gardilla, author

Pengaruh electronic word of mouth melalui media sosial path terhadap dimensi kesadaran merek pada konsumen restoran baru = The effect of electronic word of mouth on social media path toward dimension of brand awareness on new restaurant consumer / Humaira Fathma Gardilla

Fakultas Psikologi Universitas Indonesia, 2015

UI - Skripsi (Membership)

Istiati Dyah Annastriana Sitorukmi, author

Penerapan Strategi Word of Mouth dan Co-Marketing Pengelola Gedung Pewayangan Kautaman Jakarta dalam Upaya Memperkuat Brand Image = Implementation of Word of Mouth and Co-Marketing Strategy for Management of Gedung Pewayangan Kautaman Jakarta in an Effort to Strengthen Brand Image

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis Membership

Dian Chaerunnisaa, author

Analisis hubungan electronic word of mouth, citra daerah tujuan wisata, sikap wisatawan terhadap daerah tujuan wisata dan keinginan berwisata: studi kasus Provinsi Daerah Istimewa Yogyakarta = Relationships analysis of electronic word-of-mouth, destination image, tourist attitude toward destination, and travel intention: case study special region of Yogyakarta Province

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

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