Neng Sindi Dewi Rosmiati, author
Analisis pengaruh destination image terhadap word of mouth wisatawan nusantara di Kota Batu, Jawa Timur = Analysis of the effectiveness of destination image on domestic tourist word of mouth in Kota Batu, Jawa Timur
2019
 UI - Skripsi (Membership)
Mutiara Khairunnisa, author
Analisis faktor yang memengaruhi word-of-mouth behaviour di industri restoran: studi kasus Restoran Ojju = Factors influencing word of mouth behaviour in the restaurant industry: case study Ojju Restaurant
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Richwan Muhamad Ericska, author
Pengaruh E-wom di Media Sosial Facebook terhadap Brand Image dan Purchase Intention: Studi Kasus terhadap Smartphone Oppo = The Influence of Electronic Word of Mouth in Social Media Facebook on Brand Image and Purchase Intention for Oppo Smartphone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Anggara Pranaspati, author
Analisis pengaruh creativity, clarity, humour dan surprise dalam guerrilla marketing terhadap intensi word of mouth dengan credibility sebagai mediasi: studi kasus pada PT Grab Taxi Indonesia = The role of creativity clarity humour and credibility in guerilla marketing towards word of mouth intention with credibility as mediating variable: study case on PT Grab Taxi Indonesia
2017
 UI - Skripsi (Membership)
Siregar, Adelita Asthasari, author
Nation brand molecule dan pengaruh brand love terhadap positive words of mouth: Indonesia = Nation brand molecule and the impact of brand love towards positive words of mouth: Indonesia
2016
 UI - Tesis (Membership)
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