Jessica Hanafi, author
Analisis identitas merek dalam perusahaan jasa kuliner : studi kasus : Kopitiam XYZ = Brand identity in culinary business : case study a Kopitiam in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Tesis Membership
Anggun Dian Puspita, author
Analisis pengaruh citra toko (store image) terhadap ekuitas merek toko (store brand equity) pada produk elektronik Carrefour bermerek Bluesky : studi kasus konsumen Carrefour yang berdomisili di wilayah Jakarta = Analysis of the store image influence towards the store brand equity for bluesky branded electronic product of carrefour : case study the Carrefour consumer domicilied in Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Marsha Windira, author
Analisis pengaruh customer engagement dalam bentuk self expressive brand terhadap brand love dan brand advocacy (Studi kasus: Facebook Dove Indonesia) = Analysis of influence of customer engagement in the form of self expressive brand towards brand love and brand advocacy (Case study: Facebook Dove Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Gregory, James R., author
Branding across borders : a guide to global brand marketing
McGraw-Hill, 2001
 Buku Teks
Juliyana Indah Purmita Sari, author
Analisis pengaruh brand image terhadap loyalitas pelanggan pada studi kasus brand Apple, the Body Shop, dan Garuda Indonesia = Analysis of brand image influence on customer loyalty in apple brand case studies the the Body Shop, and Garuda Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja
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