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Joshua Agusta, author

Mengukur brand relationship melalui brand reputation dan brand tribalism; studi kasus brand Kecap Bango = Measuring brand relationship through brand reputation and brand tribalism; case study Bango Soysauce brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi Membership

Lie Mikhail Efferin, author

Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars

Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis (Membership)

Rudi Henok Dwi Herdi, author

Pengaruh self expressive brand terhadap brand love: studi pada kamera merek Nikon di Jakarta = The effect of self expressive brand towards brand lovez: study of Nikon camera in Jakarta

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Skripsi (Membership)

Rizki Septiawan, author

Pengaruh brand evaluation, satisfaction, brand trust terhadap brand loyalty dengan brand relationship sebagai variabel mediasi pada konsumen milenial smartphone Jabodetabek = Brand evaluation satisfaction brand trust as predictor of brand loyalty with brand relationship as mediator on millenials smartphone consumers on Jabodetabek

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi (Membership)

Alyssa Melita Rahmat, author

Brand Ambassador, Brand Credibility, dan Brand Equity pada Produk Kecantikan = Brand Ambassador, Brand Credibility, and Brand Equity on Beauty Product

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Tesis (Membership)

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