Davenport, Teresa, author
Marketing training programs: managing the training function
American Society for Training & Development Press, 2001
 eBooks
Yudi Pramudiana, author
Marketing plan : bagaimana menganalisis dan menyusunnya
Alfabeta, 2015
 Buku Teks
Crampton, Richard, author
Marketing communication planning development for PT. Black Bishop: a content provider company
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis (Open)
McDonald, Mlcolm, author
Marketing plans : how to prepare them, how to use them
John Wiley & Sons, 2011
 Buku Teks
Pratiwi Halim, Author
Marketing strategy analyze of kerastase institute in irwan team pondok indah mall
2004
 UI - Tesis (Membership)
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