Howard, John A., author
Marketing management : analysis and decision / John A. Howard
Richard D. Irwin, 1962
 Buku Teks
Alderson, Wroe, author
Marketing behavior and executive action : a functionalist approach to marketing theory
Richard D. Irwin, 1957
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McCarthy, E. Jerome, author
Basic marketing : a managerial approach / E. Jerome McCarthy
Irwin , 1978
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Stern, Mark E.
Marketing planning: an systems approach/ Mark E. Stern
McGraw-Hill, 1966
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Cox, Eli P.
Marketing research : information for decision making/Eli P.Cox III
N.Y. Harper & Row c. , 1979
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