Ho, Yin Wong, author
Building a marketing plan : a complete guide
Business Expert Press, 2011
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Mullins, John W., author
Marketing management: a strategic decision-making approach
McGraw-Hill , 2013
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Malhotra, Naresh K.
Basic marketing research : a decision-making approach
Prentice-Hall, 2006
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Carson, David, author
International marketing : comparative systems approach
New York, John Wiley & Sons
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Brown, F.E.
Marketing research : a structure for decision making/ F.E. Brown
Addison Wesley c. , 1980
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