Czinkota, Michael R., author
Global marketing
The Dryden Press, 1996
 Buku Teks
Yoshino, M. Y. (Michael Y.), author
The Japanese marketing system : adaptations and innovations
MIT Press, 1979
 Buku Teks
Hermawan Kartajaya, 1947-, author
Siasat memenangkan persaingan global
Gramedia Pustaka Utama, 1998
 Buku Teks
McNeal, James U
Kids as customers: a handbook of marketing to children/James U.CcNeal
An Inpriint of Mcmillan, 1992
 Buku Teks
Yoshino, M. Y. (Michael Y.), author
The Japanese marketing system adaptations and innovations
The MIT Press, 1971
 Buku Teks
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