Rachmi Rida Utami, author
Different perspectives between product and marketing division towards product critical success factors and its strategic importance in telecommunication sectors. / Rachmi Rida Utami, Reza Ashari Nasution
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
 Artikel Jurnal
Johansson, Johny K., author
Relentless : the Japanese way of marketing= pemasaran ala jepang/​ Johny K. Johansson and Ikujiro Nonakakata pengantar oleh Hermawan Kartajaya
Gramedia Pustaka Utama , 1998
 Buku Teks
Schaffner, David J.
Food marketing : an international perspective / David J. Schaffner, William R. Schrodler, May D. Earle
WCB/McGraw-Hill, 1998
 Buku Teks
Shapiro, Stanley J.
Marketing management: readings in aperational effectiveness/Stanley J. Shapiro, Jean-Charles Chebat
New York Harper&Row 1974, 1974
 Buku Teks
Silalahi, Bosmen H., author
Strategi pengembangan daya saing SBU internasional memasuki pasar global: Studi kasus PT. Bank Negara Indonesia (Persero) Tbk
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2003
 UI - Tesis (Membership)
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