Rhodes, V. James
The agricultural marketing system / V. James Rhodes
Grid Publishing, Inc, 1978
Buku Teks
Hermawan Kartajaya, 1947-, author
Marketing plus 2000 siasat memenangkan persaingan global
Jakarta : Gramedia, 1998
Buku Referensi
Marketing in adversity / edited, Michael J. Baker
Macmillan, 1976
Buku Teks
Fundamentals of marketing : additional dimensions, selections from the literature / edited, Jack L. Taylor, James F. Robb
McGraw-Hill, 1971
Buku Teks
Rewoldt, Stewart H.
Strategi promosi pemasaran / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw; diterjemahkan oleh, A. Hasymi Ali
Rineka Cipta, 1995
Buku Teks
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