Czinkota, Michael R., author
International marketing
South Western Cengage Learning, 2013
 Buku Teks
Lovelock, Christopher H., author
Services marketing
Prentice-Hall, 1960
 Buku Teks
Kotler, Philip, author
Marketing management
Prentice-Hall, 2000
 Buku Teks
Kotler, Philip, author
Marketing management
Prentice-Hall, 2003
 Buku Teks
Kotler, Philip, author
Marketing management
Prentice-Hall, 1989
 Buku Teks
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