Silvia Ulfa, author
PAU-EK-UI, 1991
Buku Teks
Kotler, Philip, author
Prentice-Hall, 2000
Buku Teks
Tung Desem Waringin, author
Gramedia Pustaka Utama, 2008
Buku Teks
Keegan, Warren J., author
Prentice-Hall, 2000
Buku Teks
Hermawan Kartajaya, 1947-, author
MarkPlus, 2006
Buku Teks