The ultimate CRM handbook: strategies and concepts for building anduring customer loyality and profitability
John G. Freeland
McGraw-Hill, 2003
 Buku Teks
Soman, Dilip, author
Managing customer value: one stage at a time
World Scientific, 2010
 Buku Teks
Tengku Randa Prawira, author
Program customer loyalty "Lexus Concierge Club" = Customer loyalty program "Lexus Concierge Club" / Tengku Randa Prawira
2015
 UI - Tugas Akhir
Herry Mirza Putera, author; Lukman Ganis, author
Analisa pemasaran dengan konsep customer driven company di Bank Niaga
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1995
 UI - Tugas Akhir
Stone, Bob
Successful telemarketing : opportunities and techniques for increasing sales and profits/ Bob Stone and John Wyman
Prentice-Hall, 1986
 Buku Teks
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