Stone, Bob, author
Successful direct marketing methods : interactive, database, and customer-based marketing for digital age
McGraw-Hill, 2008
 Buku Teks
Adi Kamer Putra, author
Pengaruh customer lifetime value (CLV) dalam meningkatkan profitabilitas dan loyalitas pelanggan hot rolled coil PT Krakatau Steel (Persero) TBK = Effect of customer lifetime value (CLV) in improving profitability and loyalty of customer hot rolled coil in PT Krakatau Steel (Persero) TBK
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis (Membership)
Ammar Nashir, author
Penerapan metode customer lifetime value dan customer profitability analysis dalam menganalisa customer profitability pada perusahaan distribusi farmasi = Application of customer lifetime value and customer profitability analysis methods in analyzing customer profitability in pharmaceutical distribution company
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
Shafira Risa Amalina, author
Competitive advantage in the luxury automobile industry: customer participation and customer brand engagement = Keunggulan kompetitif dalam industri mobil mewah: partisipasi pelanggan dan keterlibatan merek pelanggan
2020
 UI - Makalah dan Kertas Kerja
Celine Florensia, author
Analisis customer engagement melalui media sosial (studi brand Gojek pada platform Instagram) = Customer engagement analysis through social media (case study about Gojek Brand in Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Makalah dan Kertas Kerja
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