Aaker, David A., author
Manajemen Ekuitas Merek = Managing brand equity : capitalizing on the value of a brand name
Mitra Utama, 1997
 Buku Teks
Astika Mara Nur Fatima, author
Brand produk fesyen dan selebgram endorsement (kesesuaian identitas, pemosisian dan citra brand pada toko daring jilbab Miracholecct) = Fashion product brands and selebgram endorsement (suitability of brand identity, brand positioning and brand image at Miracholecct Veil online store)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Linder, Jane C., author
Spiral up: and other management secrets behind wildly successful initiatives
American Management Association, 2008
 eBooks
Gazzaniga, Michael S., author
Human : the science behind what makes us unique
Ecco Press, 2008
 Buku Teks
Asih Sumardono, author
Family business : a case study of NyonyaMeneer, one of Indonesia's most successful traditional medicine companies
Equinox, 2007
 Buku Teks
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