Chita Febrigiatika, author
Analisis peta positioning merek notebook dikalangan mahasiswa Universitas Indonesia dengan menggunakan metode attribute rating dan correspondence analysis
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
 UI - Skripsi (Open)
The rule of reader participation in the brand-building process of Gadis Magazine
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2001
 UI - Skripsi (Membership)
Indrajid Nurmukti, author
Mengintegrasikan Pengaruh Faktor Persepsi Konsumen Dalam Memprediksi Pembelian Merek Pribadi (Private Brand) Pada Hypermarket Carrefour Di Indonesia = Integrating Effect of Consumer Perception Factors in Predicting Private Brand Purchase at Hypermarket Carrefour in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Effly Juvita Andarini, author
Pengaruh Moderasi Kategori Brand Pada Private-Label: Studi Faktor Store-Related Private-Label Produksi UMKM = The Moderating Effect of Brand Category on Private-Label: a Study of Store-Related Factors on SMEs Private-Label
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis (Membership)
Harvard Business Review on Brand Management
Harvard Business School Press, 1994
 Buku Teks
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