Harvard Business Review on Brand Management
Harvard Business School Press, 1994
 Buku Teks
Yusuf Hakim, author
Analisis pengaruh corporate social responsibility terhadap corporate brand equity melalui mediasi corporate brand credibility dan reputation: studi kasus: Go-jek = The effect of corporate social responsibility toward corporate brand equity mediated through corporate brand credibility and reputation: case study: Go-jek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Saunders, Rebecca
Business the amazon.com: secrets of the world's most astronishing web business/Rebecca Saunders
Capstone , 2000
 Buku Teks
Mastering business for strategic communicators: insights and advice from the C-suite of leading brands
Emerald, 2018
 eBooks
Pauli, Gunter, author
Breakthroughs : what business can offer society
Epsilon Press, 1996
 Buku Teks
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