Harris, Ralph
Advertising in a free society / Ralph Harris and Arthur Seldon
Institute of Economic Affairs, 1959
 Buku Teks
Sutherland, Max, author
Advertising and the mind of the consumer: what works, what doesn't, and why
Allen and Unwin, 2000
 Buku Teks
Ahmad Mulyana, author
Karakteristik pesan persuasi iklan di televisi: studi analisis isi terhadap iklan RCTI pada tayangan Prime-Time dengan pendekatan teori Sign and Meaning
1995
 UI - Tesis (Membership)
Witri Suri, author
Analisis makna pada Schlagzeile dalam iklan coca cola dan bionade berbahasa Jerman = Meaning analysis of headline in Coca Cola and Bionade advertising in German version
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Rotzoll, Kim B.
Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll, James E. Haefner, Charles H. Sandage
GRID Publishing, 1976
 Buku Teks
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