Rotzoll, Kim B.
Advertising in contemporary society : perspektives toward understanding / Kim B. Rotzoll, James E. Haefner
South-Western Publishing Co., 1986
 Buku Teks
Taufik Akbar, author
Pengaruh cause category dan product type terhadap respon konsumen dalam penawaran cause-related marketing = The effect of cause category and product type toward the consumer responses in cause-related marketing offers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Liena Desbi Fryandika, author
Pengaruh potongan harga (discount) terhadap impulse buying : studi pada: konsumen Matarahari Department Store di Cilandak Town Square = The effect of discount to impulse buying behavior : studies on Matahari Department Store's Consumer in Cilandak Town Square
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Brown, Paul B., author
Your attention, please : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer
Newton Abbot : David &​ Charles, distributor, 2006
 Buku Teks
Taking sides. Clashing views controversial issues in mass media and society
Alison Alexander, Jarice Hanson, editor
McGraw-Hill/Dushkin, 2001
 Buku Teks
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