See Allo

Croteau, David, author

Media/society : industries, images, and audiences / David Croteau, William Hoynes

Sage, 2014

Buku Teks

Bogie Wardana Satriyonegoro, author

Pengaruh Aspek Iklan E-Commerce, Perceived Platform’s Ease Of Use, dan Perceived Risk terhadap Niat Pembelian Konsumen = The Impact of E-Commerce Advertising Aspects, Perceived Platformâs Ease of Use, and Perceived Risk on Consumer Purchase Intention

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Tesis Membership

Audrie Ghaissani, author

Penerapan storytelling dalam naratif iklan bercorak nostalgia (studi evaluasi pada video `Line AADC 2014: mini drama` tahun 2014)= The Use of storytelling in nostalgic narrative advertisement (evaluation study on video `Line AADC 2014: mini drama` in 2014)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020

UI - Makalah dan Kertas Kerja

Bogart, Leo, author

Strategy in advertising : matching media and messages to markets and motivations

NTC Businnes Book, 1990

Buku Teks

Dhiyaa Nadhifa Aziza, author

Mengevaluasi pengaruh iklan Youtube pada daya tarik customer muda: studi kasus iklan JD.ID 'dijamin ori' di Youtube = Evaluating the influence of Youtube advertising for attraction of young customers: JD.ID's advertisement series with the tagline of 'dijamin ori' on Youtube as a case study

2018

UI - Skripsi (Membership)

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