Rian Adhi Purwanto, author
Efektivitas iklan politik yang ditayangkan melalui media massa elektronik studi kasus: iklan mars Perindo yang ditayangkan di televisi = Effectiveness of political advertising which was aired through electronic mass media case study mars Perindo commercial which was aired on television
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Sekti Wira Adhityo, author
The Role of celebrity and micro celebrity influence endorsement in customer purchasing decision = Pengaruh dukungan selebriti dan mikro-selebriti terhadap keputusan pembelian
2019
 UI - Makalah dan Kertas Kerja
Hanna Rizkiva Subarkah, author
Analisis Efektifitas Peran Endorser Non-Selebritis Dalam Pemasaran Online di Media Sosial = Analysis of The Effectiveness of The Role of Non-Celebrity Endrorses in Online Marketing in Social Media
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Lumban Tobing, Reginal Andreas, author
Elit politik dalam acara tv nasional jelang pemilu 2014 (studi terhadap fenomena acara WIN-HT di media kelompok MNC) = Political elites in the tv encountering election 2014 (studies to WIN-HT phenomenon in MNC media group)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Nicosia, Francesco
Advertising, management, and society : a business point of view / Francesco M. Nicosia
McGraw-Hill, 1974
 Buku Teks
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