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Fachrul Amrullah, author

Pengaruh rebranding perusahaan jasa terhadap konsumen: studi kasus Grab dan CVG Blitz = Consumer reaction to service rebranding: a study case of Grab and CVG Blitz

2016

UI - Skripsi (Membership)

Muhamad August Dwi Hariyanto, author

Analisis strategi marketing public relations spotify dalam upaya membangun brand image = Spotify marketing public relations strategies analysis in establishing brand image

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Makalah dan Kertas Kerja

Stella Nindya, author

Strategi penetrasi pasar dengan meningkatkan brand awareness melalui perbaikan business model canvas dan marketing kit pada UMKM PT. Masato Catur Coating = Market penetration strategy by increasing brand awareness through improving business model canvas and marketing kit on SME PT. Masato Catur Coating

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis (Membership)

Salsa Andiani, author

Pengaruh penggunaan Branded E-Stickers (BES) dalam perspektif social capital terhadap brand attitudes dan brand purchase intentions studi pada line social messenger = In a social capital perspective the effect of Branded E Stickers (BES) usage on brand attitudes and brand purchase intentions study on line social messenger

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis (Membership)

Leovhaty Augusta Azhari H.B., author

Analisis efektivitas bauran pemasaran terhadap impulse buying (studi kasus produk snack smax ring keju) = Analysis effectivity of marketing mix on impulse buying (case study on snack product smax ring keju)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis (Membership)

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