See Allo

Keegan, Warren J., author

Global marketing management

Prentice Hall International, 1989

Buku Teks

Keegan, Warren J., author

Global marketing management

Prentice Hall International, 1995

Buku Teks

Boyd, Harper W., Jr., author

Marketing management : a strategic approach with a global orientation

Irwin, 1995

Buku Teks

Sheth, Jagdish N., author

Global marketing perspectives

Ohio South-Western Pub, 1989

Buku Teks

Lamont, Douglas, author

Instructor's manual to accompany: global marketing

Blackwell Publishers, 1996

Buku Referensi

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