See Allo

Keegan, Warren J., author

Global marketing

Prentice-Hall, 1999

Buku Teks

Hermawan Kartajaya, 1947-, author

Marketing plus 2000 siasat memenangkan persaingan global

Jakarta : Gramedia, 1998

Buku Referensi

Dahringer, Lee D., author

International marketing : a global perspective

Addison-Wesley, 1991

Buku Teks

Keegan, Warren J., author

Principles of global marketing

Prentice-Hall, 1997

Buku Teks

Perreault, William D., author

Basic marketing : a global-managerial approach

Irwin McGraw-Hill, 1999

Buku Teks

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