Donald J. Bowersox [and three others]
McGraw-Hill, 2013
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Bowersox, Donald J., author
McGraw-Hill, 2002
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Guelzo, Carl M.
Prentica-Hall , 1986
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Luo, Wenping, author
Cengage Learninge, 2012
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Kildow, Betty A., author
American Management Association, 2011
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