Riggs, James L., author
John Wiley & Sons, 1970
Buku Teks
Kotler, Philip, author
Prentice-Hall, 1972
Buku Teks
Kotler, Philip, author
Prentice-Hall, 1976
Buku Teks
Riggs, James L., author
John Wiley & Sons, 1987
Buku Teks
Nurlaela, author
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
UI - Tesis (Membership)