Dwyer, F. Robert, author
Business marketing : connecting strategy, relationships, and learning
McGraw-Hill, 2002
 Buku Teks
Dwyer, F. Robert, author
Business marketing: connecting strategy, relationships, and learning
McGraw-Hill, 2009
 Buku Teks
Ferrell, O.C., author
Marketing strategy
Thomson South-Western, 2008
 Buku Teks
Morse, Stephen A., author
The art of marketing : successfull product management; Vol.5 : a guide to strategy, planning and development
Crest Publishing House, 2001
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Farbey, A.D., author
The art of marketing : successfull advertrising; Vol. 4 : a guide to strategy, planning and targeting
Crest Publishing House, 2001
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