Cundiff, Edward W., author
Fundamentals of modern marketing
Prentice-Hall of India, 1980
 Buku Teks
Lovelock, Christopher H., author
Services marketing : people, technology, strategy
Prentice-Hall, 2005
 Buku Teks
Heidingsfield, Myron S.
Changing pattern in marketing : a study in strategy / Myron S. Heidingsfield
Mass Allyn and Bacon , 1968
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Viardot, Eric, author
Successful marketing strategy for high-techm firms
Artech House, 2004
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Rapp, Stan, author
MaxiMarketing: the new direction in advertising, promotion, and marketing strategy
McGraw-Hill , 1987
 Buku Teks
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