Chisnall, Peter M
Strategic industrial marketing
Prentice-Hall, 1989
Buku Teks
Swayne, Linda E., author
Cases in strategic marketing
Prentice-Hall International, 1989
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The Routledge companion to strategic marketing
Routledge, 2020
eBooks
Buell, Victor P., author
Marketing management : a strategic planning approach
McGraw-Hill, 1984
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Busch, Paul S
Marketing : strategic foundations/ Paul S.Busch
Richard D.Irwin, 1975
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