Alex Soemadji Nitisemito, author
Marketing
Ghalia Indonesia, 1984
 Buku Teks
Parkinson, C. Northcote (Cyril Northcote), 1909-1993, author
Marketing
Federal Publications, 1992
 Buku Teks
Etzel, Michael J., author
Marketing
McGraw-Hill, 2004
 Buku Teks
Phillips, Charles F., author
Marketing
Boston , Houghton Mifflin
 Buku Teks
Fundamentals of marketing : additional dimensions, selections from the literature / edited, Jack L. Taylor, James F. Robb
McGraw-Hill, 1971
 Buku Teks
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