Rachman, David J., author
Modern marketing
Dryden Press, 1980
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McNair, Malcolm P., author
Readings in marketing
McGraw-Hill, 1949
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McNair, Malcolm P., author
Readings in marketing
McGraw-Hill, 1956
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Stanton, William J., author
Fundamentals of marketing
McGraw-Hill, 1967
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Stanton, William J., author
Fundamentals of marketing
McGraw-Hill, 1987
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