Kotler, Philip, author
Principles of marketing
Prentice Hall International, 1983
 Buku Teks
Hartley, Robert F., author
Marketing fundamentals
Harper & Row, 1983
 Buku Teks
Still, Richard R., author
Essentials of marketing
Prentice-Hall, 1966
 Buku Teks
Kotler, Philip, author
Marketing; Jilid I = Marketing essential
Erlangga , 1996
 Buku Teks
Muhamad Ali Umar Ismail, author
Kontribusi kapabilitas berbasis pasar market based capabilities terhadap kinerja proses bisnis utama : studi kasus direktorat pemasaran PT Pertamina (Persero) = Contributions of market based capabilities toward main business process performance case study marketing directorate PT Pertamina (Persero)
2015
 UI - Tesis (Membership)