Kellogg on marketing : the kellogg marketing faculty Northwestern University
Iacobucci, Dawn
John Wiley , 2001
 Buku Teks
Reedy, Joel, author
Electronic marketing : integrating electronic resources into the marketing process
The Dryden Press, 2000
 Buku Teks
Brannan, Tom, author
The art of marketing : integrated marketing communications volume 6
Crest Publishing House, 2001
 Buku Teks
Still, Richard R.
Sales management decisions, strategies and cases / Richard R Still
Prentice-Hall, 1988
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Theory in marketing: selected essays
edited by Reavis Cox and Wroe Alderson
Richard D. Irwin, 1950
 Buku Teks
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